Product roadmaps relaunched : how to set direction while embracing uncertainty /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Lombardo, C. Todd (Autor), McCarthy, Bruce (Autor), Ryan, Evan (Autor), Connors, Michael (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol, CA : O'Reilly Media, 2017.
Edición:First edition.
Temas:
Product management.
New products.
Strategic planning > United States.
Technological innovations.
Produits commerciaux > Gestion.
Planification stratégique > États-Unis.
Innovations.
BUSINESS & ECONOMICS > Industries > General.
Strategic planning.
United States.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • ""Cover""; ""Praise for Product Roadmaps Relaunched""; ""Copyright""; ""Table of Contents""; ""Foreword""; ""Preface""; ""Dear Roadmap""; ""Who Is This Book For?""; ""How to Use This Book""; ""Why Listen to Us?""; ""C. Todd Lombardo""; ""Bruce McCarthy""; ""Evan Ryan""; ""Michael Connors""; ""Acknowledgments""; ""Chapter 1. Relaunching Roadmaps""; ""What Is a Product Roadmap?""; ""Key Terms and How Weâ#x80;#x99;re Using Them""; ""Product""; ""Stakeholder""; ""Customer""; ""Where Did Product Roadmaps Come From?""; ""Requirements for a Roadmap Relaunch""
  • ""A Roadmap Should Put the Organizationâ#x80;#x99;s Plans in a Strategic Context""""A Roadmap Should Focus on Delivering Value to Customers and the Organization""; ""A Roadmap Should Embrace Learning""; ""A Roadmap Should Rally the Organization Around a Single Set of Priorities""; ""A Roadmap Should Get Customers Excited About the Product Direction""; ""A Roadmap Should Not Make Promises a Team Cannot Deliver On""; ""A Roadmap Should Not Require Wasteful Up-Front Design and Estimation""; ""A Roadmap Should Not Be Conflated with a Release Plan or a Project Plan""; ""Summary""
  • Chapter 2. Components of a RoadmapPrimary Components
  • Product Vision
  • Business Objectives
  • Timeframes
  • Themes
  • Disclaimer
  • Meet the Wombat Garden Hose Co.
  • Developing the Wombat Roadmap
  • Secondary Components
  • Features and Solutions Show How You Intend to Deliver on Your Themes
  • Stage of Development
  • Confidence
  • Target Customers
  • Product Areas
  • Secondary Components Added to the Roadmap
  • Complementary Information
  • Project Information
  • Components in Context
  • Components in Context
  • Components in Context
  • Components in ContextSummary
  • Chapter 3. Gathering Inputs
  • Understand Where Your Product Is in Its Life Cycle
  • New Product Phase
  • Growth Phase
  • Product Expansion Phase
  • Harvesting Phase
  • End-of-Life Phase
  • Gathering Input from Your Market
  • Understand Your Ecosystem
  • Define the Problem and the Expected Outcome of the Solution
  • Gathering Input from Your Customers
  • Customer Roles
  • User Types
  • Users Versus Buyers
  • Roles Versus Personas
  • Gathering Input from Your Stakeholders
  • Summary
  • Chapter 4. Establishing the Why with Product Vision and StrategyMission Defines Your Intent
  • Vision Is the Outcome You Seek
  • Values Are Beliefs and Ideals
  • Product Vision: Why Your Product Exists
  • Value Proposition Template
  • Example for Our Wombat Hose
  • Duality of Company and Customer Benefit
  • Product Strategy: How You Achieve Your Vision
  • Objectives and Key Results
  • The 10 universal business objectives
  • Key results (and metrics)
  • Outcome Versus Output
  • Timing
  • Case Study: SpaceX
  • Business Objectives
  • Themes
  • Key Results

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