|
|
|
|
| LEADER |
00000cam a2200000 i 4500 |
| 001 |
OR_on1009869354 |
| 003 |
OCoLC |
| 005 |
20231017213018.0 |
| 006 |
m o d |
| 007 |
cr unu|||||||| |
| 008 |
171106s2017 caua ob 001 0 eng d |
| 040 |
|
|
|a UMI
|b eng
|e rda
|e pn
|c UMI
|d OCLCF
|d TOH
|d YDX
|d INT
|d OCLCQ
|d UAB
|d MERER
|d OCLCQ
|d OCLCO
|d OCLCQ
|
| 020 |
|
|
|z 9781491971727
|
| 035 |
|
|
|a (OCoLC)1009869354
|
| 037 |
|
|
|a CL0500000910
|b Safari Books Online
|
| 043 |
|
|
|a n-us---
|
| 050 |
|
4 |
|a HF5415.15
|
| 082 |
0 |
4 |
|a 338.4/7621381/0973
|2 23
|
| 049 |
|
|
|a UAMI
|
| 100 |
1 |
|
|a Lombardo, C. Todd,
|e author.
|
| 245 |
1 |
0 |
|a Product roadmaps relaunched :
|b how to set direction while embracing uncertainty /
|c C. Todd Lombardo, Bruce McCarthy, Evan Ryan and Michael Connors.
|
| 250 |
|
|
|a First edition.
|
| 264 |
|
1 |
|a Sebastopol, CA :
|b O'Reilly Media,
|c 2017.
|
| 300 |
|
|
|a 1 online resource (1 volume) :
|b illustrations
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 588 |
0 |
|
|a Online resource; title from title page (Safari, viewed November 2, 2017).
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a ""Cover""; ""Praise for Product Roadmaps Relaunched""; ""Copyright""; ""Table of Contents""; ""Foreword""; ""Preface""; ""Dear Roadmap""; ""Who Is This Book For?""; ""How to Use This Book""; ""Why Listen to Us?""; ""C. Todd Lombardo""; ""Bruce McCarthy""; ""Evan Ryan""; ""Michael Connors""; ""Acknowledgments""; ""Chapter 1. Relaunching Roadmaps""; ""What Is a Product Roadmap?""; ""Key Terms and How Weâ#x80;#x99;re Using Them""; ""Product""; ""Stakeholder""; ""Customer""; ""Where Did Product Roadmaps Come From?""; ""Requirements for a Roadmap Relaunch""
|
| 505 |
8 |
|
|a ""A Roadmap Should Put the Organizationâ#x80;#x99;s Plans in a Strategic Context""""A Roadmap Should Focus on Delivering Value to Customers and the Organization""; ""A Roadmap Should Embrace Learning""; ""A Roadmap Should Rally the Organization Around a Single Set of Priorities""; ""A Roadmap Should Get Customers Excited About the Product Direction""; ""A Roadmap Should Not Make Promises a Team Cannot Deliver On""; ""A Roadmap Should Not Require Wasteful Up-Front Design and Estimation""; ""A Roadmap Should Not Be Conflated with a Release Plan or a Project Plan""; ""Summary""
|
| 505 |
8 |
|
|a Chapter 2. Components of a RoadmapPrimary Components -- Product Vision -- Business Objectives -- Timeframes -- Themes -- Disclaimer -- Meet the Wombat Garden Hose Co. -- Developing the Wombat Roadmap -- Secondary Components -- Features and Solutions Show How You Intend to Deliver on Your Themes -- Stage of Development -- Confidence -- Target Customers -- Product Areas -- Secondary Components Added to the Roadmap -- Complementary Information -- Project Information -- Components in Context -- Components in Context -- Components in Context
|
| 505 |
8 |
|
|a Components in ContextSummary -- Chapter 3. Gathering Inputs -- Understand Where Your Product Is in Its Life Cycle -- New Product Phase -- Growth Phase -- Product Expansion Phase -- Harvesting Phase -- End-of-Life Phase -- Gathering Input from Your Market -- Understand Your Ecosystem -- Define the Problem and the Expected Outcome of the Solution -- Gathering Input from Your Customers -- Customer Roles -- User Types -- Users Versus Buyers -- Roles Versus Personas -- Gathering Input from Your Stakeholders -- Summary
|
| 505 |
8 |
|
|a Chapter 4. Establishing the Why with Product Vision and StrategyMission Defines Your Intent -- Vision Is the Outcome You Seek -- Values Are Beliefs and Ideals -- Product Vision: Why Your Product Exists -- Value Proposition Template -- Example for Our Wombat Hose -- Duality of Company and Customer Benefit -- Product Strategy: How You Achieve Your Vision -- Objectives and Key Results -- The 10 universal business objectives -- Key results (and metrics) -- Outcome Versus Output -- Timing -- Case Study: SpaceX -- Business Objectives -- Themes -- Key Results
|
| 590 |
|
|
|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
|
| 650 |
|
0 |
|a Product management.
|
| 650 |
|
0 |
|a New products.
|
| 650 |
|
0 |
|a Strategic planning
|z United States.
|
| 650 |
|
0 |
|a Technological innovations.
|
| 650 |
|
6 |
|a Produits commerciaux
|x Gestion.
|
| 650 |
|
6 |
|a Planification stratégique
|z États-Unis.
|
| 650 |
|
6 |
|a Innovations.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industries
|x General.
|2 bisacsh
|
| 650 |
|
7 |
|a New products.
|2 fast
|0 (OCoLC)fst01036889
|
| 650 |
|
7 |
|a Product management.
|2 fast
|0 (OCoLC)fst01078225
|
| 650 |
|
7 |
|a Strategic planning.
|2 fast
|0 (OCoLC)fst01134371
|
| 650 |
|
7 |
|a Technological innovations.
|2 fast
|0 (OCoLC)fst01145002
|
| 651 |
|
7 |
|a United States.
|2 fast
|0 (OCoLC)fst01204155
|
| 700 |
1 |
|
|a McCarthy, Bruce,
|e author.
|
| 700 |
1 |
|
|a Ryan, Evan,
|e author.
|
| 700 |
1 |
|
|a Connors, Michael,
|e author.
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9781491971710/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 14932384
|
| 994 |
|
|
|a 92
|b IZTAP
|
