Why design thinking is good business thinking : today's leaders must look beyond the numbers to inspire great business outcomes /

Relentless focus on customer experience, continuous (and fast) iteration, and empathy are hallmarks of today's most successful businesses. Those practices are also core tenets of design thinking--and it's crucial for business leaders to master them, in addition to classic "business th...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: O'Driscoll, Holly (Author)
Format: Electronic eBook
Language:Inglés
Published: Sebastopol, CA : O'Reilly Media, 2017.
Edition:First edition.
Subjects:
Business planning.
Leadership.
Design > Human factors.
User-centered system design.
Creative ability in business.
Product design.
Leadership
Design > Facteurs humains.
Conception participative (Conception de systèmes)
Créativité dans les affaires.
Conception de produit.
Business planning
Creative ability in business
Design > Human factors
Product design
User-centered system design
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