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Marketing management : Indian cases /
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in Ind...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Noida, India :
Pearson India Education Services,
[2018]
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| Édition: | First impression. |
| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |