Killing marketing : how innovative businesses are turning marketing cost into profit /

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Pulizzi, Joe (Author), Rose, Robert (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill, [2018]
Subjects:
Marketing > Management.
Marketing > Gestion.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Introduction
  • Killing marketing
  • Return on audience
  • Media marketing
  • The revenue model
  • The media marketing savings model
  • First steps on the road to killing marketing
  • The one media model
  • Today: the beginning
  • What now: lessons learned along the transformation
  • The future of marketing.

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