How innovation really works /

Includes the 7 misconceptions about innovation trends and how to avoid the ones that dont work; this book shows you how to use Research Quotient to determine which R & D investments are most likely to drive growth to better utilize the innovation tools youre already using. --

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Knott, Anne Marie (Author)
Format: Electronic eBook
Language:Inglés
Published: New York, NY : McGraw-Hill Education, [2017]
Subjects:
Technological innovations > Management.
Research, Industrial.
Innovations > Gestion.
Recherche industrielle.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Intro
  • Cover
  • Title Page
  • Copyright Page
  • Dedication
  • Contents
  • Preface
  • Acknowledgments
  • 1 THE PROBLEM: Flying Blind
  • 2 MISCONCEPTION 1: Small Companies Are More Innovative
  • 3 MISCONCEPTION 2: Uncontested Markets Are Good for Innovation
  • 4 MISCONCEPTION 3: Spending More on R & D Increases Innovation
  • 5 MISCONCEPTION 4: Companies Need More Radical Innovation
  • 6 MISCONCEPTION 5: Open Innovation Turbocharges R & D
  • 7 MISCONCEPTION 6: R & D Needs to Be More Relevant
  • 8 MISCONCEPTION 7: Wall Street Rewards Innovation
  • 9 THE PROMISE OF RQ: Restoring Growth
  • 10 BEHIND RQ: What It Really Is and How to Find Yours
  • Appendix
  • Notes
  • Index

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