Lead right for your company's type : how to connect your culture with your customer promise /

This book explores the premise that every enterprise falls into one of four categories as dictated by their customer promise: customized (e.g. ad agency), predictable and dependable (e.g. utility company), benevolent (e.g. educational institution), and best in class (e.g. high-tech company like Appl...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schneider, William E. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : AMACOM, [2017]
Temas:
Leadership.
Organizational behavior.
Corporate culture.
Customer relations.
Comportement organisationnel.
Culture organisationnelle.
Corporate culture
Customer relations
Leadership
Organizational behavior
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:This book explores the premise that every enterprise falls into one of four categories as dictated by their customer promise: customized (e.g. ad agency), predictable and dependable (e.g. utility company), benevolent (e.g. educational institution), and best in class (e.g. high-tech company like Apple). It serves to identify the failures of an enterprise and how to fix the problems when the enterprise falls apart.
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780814438008
0814438008

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