The customer-driven playbook : converting customer feedback into successful products /

"Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process tha...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Lowdermilk, Travis (Author), Rich, Jessica (Author)
Format: Electronic eBook
Language:Inglés
Published: Sebastopol, CA : O'Reilly Media, Inc., [2017]
Edition:First edition.
Subjects:
Consumer satisfaction.
Customer relations.
New products.
Production management.
Consumer Behavior
Consommateurs > Satisfaction.
Production > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer satisfaction
Customer relations
New products
Production management
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • 1. The hypothesis progression framework and the customer-driven cadence
  • 2. Formulating
  • 3. Experimenting
  • 4. Sensemaking
  • 5. The customer
  • 6. The problem
  • 7. The concept
  • 8. The feature
  • 9. Using the playbooks
  • 10. The customer playbook
  • 11. The problem playbook
  • 12. The concept playbook
  • 13. The feature playbook.

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