Powering content : building a nonstop content marketing machine /

Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You'll learn the hacks that enable content powerhouses to thrive.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Busche, Laura (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol, CA : O'Reilly Media, 2017.
Edición:First edition.
Temas:
Marketing > Management.
Product management.
Marketing > Gestion.
Produits commerciaux > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Online-Marketing
Content Management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You'll learn the hacks that enable content powerhouses to thrive.
Notas:Includes index.
Descripción Física:1 online resource
ISBN:9781491963715
1491963719
9781491963692
1491963697
1491963743
9781491963746

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