Personal branding for entrepreneurial journalists and creative professionals /

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ab...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kelly, Sara, 1970- (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : Routledge, 2017.
Subjects:
Branding (Marketing)
Journalism > Vocational guidance.
Reporters and reporting > Vocational guidance.
Stratégie de marque.
Journalisme > Orientation professionnelle.
branding.
LANGUAGE ARTS & DISCIPLINES > Journalism.
Journalism > Vocational guidance
Reporters and reporting > Vocational guidance
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • 1. The changing employment marketplace
  • 2. What is creativity?
  • 3. How brands began
  • 4. Brand you
  • 5. What's your story?
  • 6. Naming rites
  • 7. Creatives need content
  • 8. You are an influencer
  • 9. Check your skill sets
  • 10. Time for a tune-up
  • 11. Manage your time.

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