Mapping innovation : a playbook for navigating a disruptive age /

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Engaging and informative without sacrificing substance and expertise; this groundbreaking guide offers a simple and accessible but powerful approach to developing a strategy that will put you light years ahead of the competition. --

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Satell, Greg (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill Education, [2017]
Subjects:
Technological innovations > Management.
Diffusion of innovations > Management.
Research, Industrial.
New products.
Innovations > Gestion.
Innovations > Diffusion > Gestion.
Recherche industrielle.
New products
Research, Industrial
Technological innovations > Management
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Innovation is never a single event
  • Innovation is combination
  • The innovation matrix
  • Developing new business models to disrupt the marketplace
  • Opening up innovation
  • Innovating the core : the 70/20/10 rule
  • Pursuing innovation at scale
  • Leveraging platforms to access ecosystems
  • A new era of innovation
  • Afterword : building your innovation playbook.

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