Chargement en cours…
Marketing research : an Indian perspective /
* The Research in Action feature links the concepts discussed in the chapter to actual industry practice * The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examples and problems framed using real...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Chennai :
Pearson,
[2014]
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| Collection: | Always learning.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |