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Marketing research : an Indian perspective /
* The Research in Action feature links the concepts discussed in the chapter to actual industry practice * The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examples and problems framed using real...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Chennai :
Pearson,
[2014]
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| Series: | Always learning.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |