Cargando…
Top of mind : use content to unleash your influence and engage those who matter to you /
A step-by-step guide showing you how to use content to keep your brand front and center; this invaluable book will help you position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
[2017]
|
| Edición: | 1 Edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- How your consumers are changing
- What consumers are looking for in brands they trust
- Building relationships by helping others
- Being transparent and likable
- Remaining consistent and boosting familiarity
- Broadcasting your message through content
- My journey
- The golden rule of communication
- Beyond the marketing department
- Populating all stages of the consumer journey through strategic distribution.