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Top of mind : use content to unleash your influence and engage those who matter to you /
A step-by-step guide showing you how to use content to keep your brand front and center; this invaluable book will help you position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
[2017]
|
| Edición: | 1 Edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_ocn974912929 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 170307s2017 nyu ob 001 0 eng | ||
| 010 | |a 2017011153 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCF |d TEFOD |d TOH |d UMI |d HCO |d D6H |d VT2 |d C6I |d YDX |d EBLCP |d N$T |d DLC |d OCLCO |d OCLCQ |d INARC | ||
| 019 | |a 991530173 |a 1103276718 |a 1105799023 |a 1129369396 |a 1164497847 |a 1165392898 |a 1244812516 | ||
| 020 | |a 9781260011937 |q (ebook) | ||
| 020 | |a 1260011933 |q (ebook) | ||
| 020 | |z 9781260011920 |q (hardback) | ||
| 020 | |a 1260011925 | ||
| 020 | |a 9781260011920 | ||
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| 037 | |a 920410A3-5215-43C9-B5B7-BC7C22509D4C |b OverDrive, Inc. |n http://www.overdrive.com | ||
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| 082 | 0 | 0 | |a 658.8/343 |2 23 |
| 084 | |a BUS043000 |2 bisacsh | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Hall, John, |e author. | |
| 245 | 1 | 0 | |a Top of mind : |b use content to unleash your influence and engage those who matter to you / |c John Hall. |
| 250 | |a 1 Edition. | ||
| 264 | 1 | |a New York : |b McGraw-Hill Education, |c [2017] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b n |2 rdamedia | ||
| 338 | |a online resource |b nc |2 rdacarrier | ||
| 347 | |a text file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a How your consumers are changing -- What consumers are looking for in brands they trust -- Building relationships by helping others -- Being transparent and likable -- Remaining consistent and boosting familiarity -- Broadcasting your message through content -- My journey -- The golden rule of communication -- Beyond the marketing department -- Populating all stages of the consumer journey through strategic distribution. | |
| 588 | |a Description based on print version record and CIP data provided by publisher. | ||
| 520 | |a A step-by-step guide showing you how to use content to keep your brand front and center; this invaluable book will help you position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind. -- |c Edited summary from book. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Consumers |x Research. | |
| 650 | 0 | |a Consumers |x Information services. | |
| 650 | 6 | |a Consommateurs |x Recherche. | |
| 650 | 6 | |a Consommateurs |x Services d'information. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General. |2 bisacsh | |
| 650 | 7 | |a Consumers |x Information services. |2 fast |0 (OCoLC)fst00876420 | |
| 650 | 7 | |a Consumers |x Research. |2 fast |0 (OCoLC)fst00876427 | |
| 776 | 0 | 8 | |i Print version: |a Hall, John. |t Top of mind |b 1 Edition. |d New York : McGraw-Hill Education, [2017] |z 9781260011920 |w (DLC) 2016057879 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781260011937/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Internet Archive |b INAR |n topofmindusecont0000hall | ||
| 938 | |a EBSCOhost |b EBSC |n 2686328 | ||
| 938 | |a YBP Library Services |b YANK |n 16842419 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6255946 | ||
| 994 | |a 92 |b IZTAP | ||