When employees don't 'like' their employers on social media : many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors? /
Clasificación: | Libro Electrónico |
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Autores principales: | Cervellon, Marie-Cécile (Autor), Lirio, Pamela (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
[Cambridge, Massachusetts] :
MIT Sloan Management Review,
2017.
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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