When employees don't 'like' their employers on social media : many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors? /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Cervellon, Marie-Cécile (Autor), Lirio, Pamela (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2017.
Temas:
Branding (Marketing)
Social media > Economic aspects.
Corporations > Public relations.
Stratégie de marque.
Médias sociaux > Aspect économique.
Sociétés > Relations publiques.
branding.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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037 |a CL0500000824  |b Safari Books Online 
050 4 |a HF5415.1255 
049 |a UAMI 
100 1 |a Cervellon, Marie-Cécile,  |e author. 
245 1 0 |a When employees don't 'like' their employers on social media :  |b many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors? /  |c Marie-Cécile Cervellon, Pamela Lirio. 
264 1 |a [Cambridge, Massachusetts] :  |b MIT Sloan Management Review,  |c 2017. 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Online resource; title from title page (viewed January 27, 2017). 
500 |a "Reprint #58201." 
504 |a Includes bibliographical references. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Branding (Marketing) 
650 0 |a Social media  |x Economic aspects. 
650 0 |a Corporations  |x Public relations. 
650 6 |a Stratégie de marque. 
650 6 |a Médias sociaux  |x Aspect économique. 
650 6 |a Sociétés  |x Relations publiques. 
650 7 |a branding.  |2 aat 
650 7 |a Branding (Marketing)  |2 fast  |0 (OCoLC)fst01743755 
650 7 |a Corporations  |x Public relations.  |2 fast  |0 (OCoLC)fst00879905 
650 7 |a Social media  |x Economic aspects.  |2 fast  |0 (OCoLC)fst01767769 
700 1 |a Lirio, Pamela,  |e author. 
773 0 |a MIT Sloan management review  |g Vol. 58, no. 2 (Winter 2017) 
856 4 0 |u https://learning.oreilly.com/library/view/~/53863MIT58201/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
994 |a 92  |b IZTAP 

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