When employees don't 'like' their employers on social media : many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors? /

Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Cervellon, Marie-Cécile (Auteur), Lirio, Pamela (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2017.
Sujets:
Branding (Marketing)
Social media > Economic aspects.
Corporations > Public relations.
Stratégie de marque.
Médias sociaux > Aspect économique.
Sociétés > Relations publiques.
branding.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Description
Description:"Reprint #58201."
Description matérielle:1 online resource (1 volume) : illustrations
Bibliographie:Includes bibliographical references.

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