Cervellon, M., & Lirio, P. (2017). When employees don't 'like' their employers on social media: Many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors? MIT Sloan Management Review.
Cita Chicago Style (17a ed.)Cervellon, Marie-Cécile, y Pamela Lirio. When Employees Don't 'like' Their Employers on Social Media: Many Managers Would like Their Employees to Be Active in Representing the Company on Social Media, but Employees Are Often Less Engaged than Expected. How Can Organizations Encourage Employees to Become Brand Ambassadors? [Cambridge, Massachusetts]: MIT Sloan Management Review, 2017.
Cita MLA (8a ed.)Cervellon, Marie-Cécile, y Pamela Lirio. When Employees Don't 'like' Their Employers on Social Media: Many Managers Would like Their Employees to Be Active in Representing the Company on Social Media, but Employees Are Often Less Engaged than Expected. How Can Organizations Encourage Employees to Become Brand Ambassadors? MIT Sloan Management Review, 2017.