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Conducting competitive research and analysis : harvesting insights for devising an innovative product /
"UX expert Jaime Levy has a proven formula for performing UX strategy based on four tenets. In this course (number two of her five part series), she explores the first of those tenets: Business strategy. Peppered with stories of triumph and hard knocks (e.g., an illuminating tale about a lunati...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico Video |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
O'Reilly,
[2017]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | "UX expert Jaime Levy has a proven formula for performing UX strategy based on four tenets. In this course (number two of her five part series), she explores the first of those tenets: Business strategy. Peppered with stories of triumph and hard knocks (e.g., an illuminating tale about a lunatic Hollywood producer), Levy describes what business strategy is before diving deep into her Competitive Analysis Matrix Tool - a methodology successful entrepreneurs employ to plan their digital futures. She shows you how to use the tool, how to source the information required by the tool, and how to take advantage of the insights provided by the tool. By the end you’ll have a definitive understanding of how to do competitive research and why it’s needed to survive and thrive in the digital marketplace."--Resource description page. |
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| Notas: | Title from title screen (viewed January 25, 2017). |
| Descripción Física: | 1 online resource (1 streaming video file (1 hr., 22 min., 25 sec.)) : digital, sound, color |