Upside : profiting from the profound demographic shifts ahead /

Demographics not only define who we are, where we live, and how our numbers change, but-for those who can read beyond the raw figures-they open up hidden business opportunities that lie ahead. Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronba...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Gronbach, Kenneth W. (Autor), Moye, M. J. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, American Management Association, [2017]
Temas:
Target marketing > United States.
Consumers > United States.
Marketing research > United States.
Demography > United States.
Cibles (Marketing) > États-Unis.
Consommateurs > États-Unis.
Marketing > Recherche > États-Unis.
Démographie > États-Unis.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumers.
Demography.
Marketing research.
Population.
Target marketing.
United States > Population.
United States.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • PART ONE: The demand side of the equation: Generations and Regions
  • Counting People-What a Concept!
  • The People Are Demanding
  • The Ever-So-Important Delineation of the Generations
  • Who Are These People?
  • On the Way Out with the G.I. Generation
  • The Still Quiet Silent Generation
  • Those Transformative Baby Boomers
  • The Unfairly Maligned Generation X
  • Coming of Age with Generation Y
  • The As-Yet-to-Be-Defined Generation Z
  • Now That You Know Who These People Are, and How Many, Where Are They?
  • The Northeast Beholden to International Immigration
  • The South Has Indeed Risen Again
  • Doldrums in the Midwest
  • Is the West the Best?
  • PART TWO: The supply side of the equation: The Impact of Demographics
  • Put All These People Together and Stir the Pot
  • Death Comes Knocking for Us All
  • Kicking Back During the Golden Years
  • Boomers Driving the Future of Healthcare
  • Where House Now?
  • Planes, Trains, and Automobiles ... Not to Mention Boats
  • Technology-A Language Best Spoken by the Young?
  • Retail and Marketing-When and How to Sell What to Whom
  • Manufacturing-Coming Home to Roost?
  • Out with the Old, In with the New-Labor Force Dynamics
  • PART THREE: The rest of the world (row)
  • It's a Mighty Big World Out There
  • Economic Dynamo-North America
  • The Old Country-Europe
  • More Than Half the World-Asia
  • Cradle of Civilization-Africa
  • Latin America Flavors and Down Under.

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