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Upside : profiting from the profound demographic shifts ahead /

Demographics not only define who we are, where we live, and how our numbers change, but-for those who can read beyond the raw figures-they open up hidden business opportunities that lie ahead. Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronba...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Gronbach, Kenneth W. (Autor), Moye, M. J. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, American Management Association, [2017]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Upside :  |b profiting from the profound demographic shifts ahead /  |c Kenneth W. Gronbach with M.J. Moye. 
264 1 |a New York :  |b AMACOM, American Management Association,  |c [2017] 
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505 0 |a PART ONE: The demand side of the equation: Generations and Regions -- Counting People-What a Concept! -- The People Are Demanding -- The Ever-So-Important Delineation of the Generations -- Who Are These People? -- On the Way Out with the G.I. Generation -- The Still Quiet Silent Generation -- Those Transformative Baby Boomers -- The Unfairly Maligned Generation X -- Coming of Age with Generation Y -- The As-Yet-to-Be-Defined Generation Z -- Now That You Know Who These People Are, and How Many, Where Are They? -- The Northeast Beholden to International Immigration -- The South Has Indeed Risen Again -- Doldrums in the Midwest -- Is the West the Best? -- PART TWO: The supply side of the equation: The Impact of Demographics -- Put All These People Together and Stir the Pot -- Death Comes Knocking for Us All -- Kicking Back During the Golden Years -- Boomers Driving the Future of Healthcare -- Where House Now? -- Planes, Trains, and Automobiles ... Not to Mention Boats -- Technology-A Language Best Spoken by the Young? -- Retail and Marketing-When and How to Sell What to Whom -- Manufacturing-Coming Home to Roost? -- Out with the Old, In with the New-Labor Force Dynamics -- PART THREE: The rest of the world (row) -- It's a Mighty Big World Out There -- Economic Dynamo-North America -- The Old Country-Europe -- More Than Half the World-Asia -- Cradle of Civilization-Africa -- Latin America Flavors and Down Under. 
520 |a Demographics not only define who we are, where we live, and how our numbers change, but-for those who can read beyond the raw figures-they open up hidden business opportunities that lie ahead. Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. 
504 |a Includes bibliographical references and index. 
588 0 |a Online resource; title from digital title page (viewed on August 07, 2018). 
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650 0 |a Target marketing  |z United States. 
650 0 |a Consumers  |z United States. 
650 0 |a Marketing research  |z United States. 
650 0 |a Demography  |z United States. 
651 0 |a United States  |x Population. 
650 6 |a Cibles (Marketing)  |z États-Unis. 
650 6 |a Consommateurs  |z États-Unis. 
650 6 |a Marketing  |x Recherche  |z États-Unis. 
650 6 |a Démographie  |z États-Unis. 
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700 1 |a Moye, M. J.,  |e author. 
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