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|a Gronbach, Kenneth W.,
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|a Upside :
|b profiting from the profound demographic shifts ahead /
|c Kenneth W. Gronbach with M.J. Moye.
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264 |
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|b AMACOM, American Management Association,
|c [2017]
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|a PART ONE: The demand side of the equation: Generations and Regions -- Counting People-What a Concept! -- The People Are Demanding -- The Ever-So-Important Delineation of the Generations -- Who Are These People? -- On the Way Out with the G.I. Generation -- The Still Quiet Silent Generation -- Those Transformative Baby Boomers -- The Unfairly Maligned Generation X -- Coming of Age with Generation Y -- The As-Yet-to-Be-Defined Generation Z -- Now That You Know Who These People Are, and How Many, Where Are They? -- The Northeast Beholden to International Immigration -- The South Has Indeed Risen Again -- Doldrums in the Midwest -- Is the West the Best? -- PART TWO: The supply side of the equation: The Impact of Demographics -- Put All These People Together and Stir the Pot -- Death Comes Knocking for Us All -- Kicking Back During the Golden Years -- Boomers Driving the Future of Healthcare -- Where House Now? -- Planes, Trains, and Automobiles ... Not to Mention Boats -- Technology-A Language Best Spoken by the Young? -- Retail and Marketing-When and How to Sell What to Whom -- Manufacturing-Coming Home to Roost? -- Out with the Old, In with the New-Labor Force Dynamics -- PART THREE: The rest of the world (row) -- It's a Mighty Big World Out There -- Economic Dynamo-North America -- The Old Country-Europe -- More Than Half the World-Asia -- Cradle of Civilization-Africa -- Latin America Flavors and Down Under.
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|a Demographics not only define who we are, where we live, and how our numbers change, but-for those who can read beyond the raw figures-they open up hidden business opportunities that lie ahead. Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends.
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504 |
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|a Includes bibliographical references and index.
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588 |
0 |
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|a Online resource; title from digital title page (viewed on August 07, 2018).
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650 |
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700 |
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|a Moye, M. J.,
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|i Print version:
|a Gronbach, Kenneth W.
|t Upside.
|d New York, NY : AMACOM, [2017]
|z 9780814434697
|w (DLC) 2016044183
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