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Re-inventing the book : challenges from the past for the publishing industry /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Banou, Christina (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, MA : Chandos Publishing, [2017]
Colección:Chandos information professional series.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Banou, Christina,  |e author. 
245 1 0 |a Re-inventing the book :  |b challenges from the past for the publishing industry /  |c Christina Banou. 
264 1 |a Cambridge, MA :  |b Chandos Publishing,  |c [2017] 
264 4 |c Ã2017 
300 |a 1 online resource (1 volume) :  |b illustrations. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Chandos information professional series 
588 0 |a Online resource; title from title page (viewed January 4, 2017). 
504 |a Includes bibliographical references and index. 
505 0 0 |g Machine generated contents note:  |g 1.  |t Introduction: the continuing revolution of Gutenberg --  |g 1.1.  |t continuing revolution of Gutenberg: the publishing industry at a turning point --  |g 1.2.  |t New worlds for old strategies, new words for old values --  |g 1.3.  |t Toward a methodological and theoretical framework for publishing --  |g 1.4.  |t structure of the book --  |t References --  |g 2.  |t Reimagining the book: aesthetics in publishing --  |g 2.1.  |t Setting the scene: from illustration to new multimedia technologies. Approaches and trends --  |g 2.2.  |t artistic identity of the book. Publishers, readers and the democratization of taste --  |g 2.3.  |t aesthetics publishing chain-circle and its explanations --  |g 2.4.  |t Reconstructing the book: the value of the paratext --  |g 2.5.  |t Reader participation and personalized copies: new aesthetic and business models --  |g 2.6.  |t Reconsidering the boundaries of the book: convergence --  |g 2.7.  |t Recalling Renaissance woodcuts: from painted prints of Renaissance to colouring books of the digital era --  |g 2.8.  |t Why aesthetics in publishing is still important. The aesthetic capital --  |t References --  |g 3.  |t Reengaging readers, rediscovering strategies --  |g 3.1.  |t Reader engagement and the emergence of publishing strategies --  |g 3.2.  |t Lessons from the past: reader participation in the publishing chain. Case studies from Renaissance and the Baroque --  |g 3.3.  |t Readersourcing --  |g 3.4.  |t Rediscovering preorders --  |g 3.5.  |t From patronage to crowdfunding --  |g 3.6.  |t Short forms, serialization, series and bestsellers from Renaissance to the digital age --  |g 3.7.  |t Other business and publishing models --  |g 3.8.  |t Redefining online communities of readers --  |g 3.9.  |t Epilogue: the unexpected in publishing --  |t References --  |g 4.  |t Re-discussing the publishing chain as information value chain-circle --  |g 4.1.  |t Information as an agent of change in the publishing industry --  |g 4.2.  |t Inside the page: information mechanisms of the page --  |g 4.3.  |t Renaming experience: from the publisher's intuition to data --  |g 4.4.  |t Books everywhere: from libelli portatiles to mobiles --  |g 4.5.  |t Rediscussing the information publishing chain-circle --  |t References --  |g 5.  |t Redefining publishing: challenges from the past --  |g 5.1.  |t Re-discovering strategies, re-considering values --  |g 5.2.  |t Keep reinventing: challenges from the past for the publishing industry --  |g 5.3.  |t comment as epilogue. Time and the book (or reinventing ourselves) --  |t References. 
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