Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience /

Providing two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, this complete playbook offers step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. --

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Wright, Travis (Author), Snook, Chris J. (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : Wiley, [2017]
Subjects:
Internet marketing.
Internet advertising.
Digital media.
Marketing sur Internet.
Publicité sur Internet.
Médias numériques.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Digital media
Internet advertising
Internet marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Overview. The game at speed
  • Influencers, zombies, and everything between
  • Building a customer-centric organization. Introducing the experience marketing framework
  • The insights layer
  • Mind over organizational matter
  • The vision layer
  • The success layer
  • Social business strategies and tactics. Social business strategy for marketing
  • Social business strategy for sales
  • Social business strategy for influencers and employee advocates
  • Social business strategy for HR
  • Social business strategy for customer service
  • Data and automation. Designing your ultimate marketing stack
  • Future-proofing. Building a personal brand, BRO
  • Avoiding obsolescence and the road ahead.

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