Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience /

Providing two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, this complete playbook offers step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. --

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Wright, Travis (Author), Snook, Chris J. (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : Wiley, [2017]
Subjects:
Internet marketing.
Internet advertising.
Digital media.
Marketing sur Internet.
Publicité sur Internet.
Médias numériques.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Digital media
Internet advertising
Internet marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Summary:Providing two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, this complete playbook offers step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. --
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9781119291749
1119291747
9781119291718
1119291712

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