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Harnessing the best of globalization : traditional strategies for going global start with a mindset of taking the company's best products or services to other countries : but some companies are taking a different tack -- one that involves a business model grounded in globalization /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kerr, William R. (William Robert) (Author)
Format: Electronic eBook
Language:Inglés
Published: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2016.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)