How to protect (or destroy) your reputation online : the essential guide to avoid digital damage, lock down your brand, and defend your business /

"With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are un...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: David, John P. (Author)
Format: Electronic eBook
Language:Inglés
Published: Wayne, NJ : Career Press, [2017]
Subjects:
Internet in public relations.
Corporate image.
Reputation.
Social media > Economic aspects.
Internet dans les relations publiques.
Entreprises > Image.
Réputation.
Médias sociaux > Aspect économique.
corporate image.
Corporate image
Internet in public relations
Reputation
Social media > Economic aspects
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Summary:"With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. This book will show you how to: remove negative content from search results; react and respond to an online attack; understand and manage online review; and, use marketing strategies to both improve your online reputation and bolster your bottom line."--Publisher.
Physical Description:1 online resource (1 volume)
Bibliography:Includes bibliographical references and index.
ISBN:9781632659378
1632659379
1632650649
9781632650641

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