Why she buys : the new strategy for reaching the world's most powerful consumers /

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and whe...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Brennan, Bridget
Corporate Author: Tantor Media
Other Authors: Daniels, Vanessa (Narrator)
Format: Electronic Audio
Language:Inglés
Published: Old Saybrook, Conn. : Tantor Media, Â2016.
Edition:Unabridged.
Subjects:
Women consumers.
Consumer behavior.
Marketing.
Business.
Marketing
Consommatrices.
Consommateurs > Comportement.
Affaires.
marketing.
BUSINESS & ECONOMICS > General.
Downloadable audio books.
Audiobooks.
Livres audio.
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