Jobs to be done : a roadmap for customer-centered innovation /

Packed with examples from every industry, this guide gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success. --

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Wunker, Stephen M. (Author), Wattman, Jessica (Author), Farber, David (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : AMACOM, American Management Assocation, [2017]
Subjects:
Creative ability in business.
New products.
Cost effectiveness.
Consumer satisfaction.
Cost-Benefit Analysis
Consumer Behavior
Créativité dans les affaires.
Coût-efficacité.
Consommateurs > Satisfaction.
cost benefit analysis.
BUSINESS & ECONOMICS > Customer Relations.
BUSINESS & ECONOMICS > Decision-Making & Problem Solving.
BUSINESS & ECONOMICS > Marketing > General.
Consumer satisfaction
Cost effectiveness
Creative ability in business
New products
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Introduction : charting a roadmap to great ideas
  • Understanding jobs to be done
  • Jobs : what customers are trying to get done
  • Job drivers : why customers have different jobs
  • Current approaches and pain points : how customers look at today's solutions
  • Success criteria : the customer's definition of a win
  • Obstacles : what holds new ideas back
  • Make the trip worthwhile
  • Value : how insights become revenue
  • Competition : becoming king of the road
  • Using jobs to be done to build great ideas
  • Establish objectives
  • Plan your approach
  • Generate ideas
  • Reframe your perspective
  • Experiment and iterate
  • Afterword
  • Appendix A: Quick reference guide
  • Appendix B: Jobs in the public sector
  • Acknowledgements
  • About the authors.

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