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Jobs to be done : a roadmap for customer-centered innovation /
Packed with examples from every industry, this guide gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM, American Management Assocation,
[2017]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Wunker, Stephen M., |e author. | |
| 245 | 1 | 0 | |a Jobs to be done : |b a roadmap for customer-centered innovation / |c Stephen Wunker, Jessica Wattman, David Farber. |
| 264 | 1 | |a New York : |b AMACOM, American Management Assocation, |c [2017] | |
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| 505 | 0 | |a Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what customers are trying to get done -- Job drivers : why customers have different jobs -- Current approaches and pain points : how customers look at today's solutions -- Success criteria : the customer's definition of a win -- Obstacles : what holds new ideas back -- Make the trip worthwhile -- Value : how insights become revenue -- Competition : becoming king of the road -- Using jobs to be done to build great ideas -- Establish objectives -- Plan your approach -- Generate ideas -- Reframe your perspective -- Experiment and iterate -- Afterword -- Appendix A: Quick reference guide -- Appendix B: Jobs in the public sector -- Acknowledgements -- About the authors. | |
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Packed with examples from every industry, this guide gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success. -- |c Edited summary from book. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Creative ability in business. | |
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Cost effectiveness. | |
| 650 | 0 | |a Consumer satisfaction. | |
| 650 | 2 | |a Cost-Benefit Analysis | |
| 650 | 2 | |a Consumer Behavior | |
| 650 | 6 | |a Créativité dans les affaires. | |
| 650 | 6 | |a Coût-efficacité. | |
| 650 | 6 | |a Consommateurs |x Satisfaction. | |
| 650 | 7 | |a cost benefit analysis. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Decision-Making & Problem Solving. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Consumer satisfaction |2 fast | |
| 650 | 7 | |a Cost effectiveness |2 fast | |
| 650 | 7 | |a Creative ability in business |2 fast | |
| 650 | 7 | |a New products |2 fast | |
| 700 | 1 | |a Wattman, Jessica, |e author. | |
| 700 | 1 | |a Farber, David, |e author. | |
| 776 | 0 | 8 | |i Print version: |t Jobs to be done. |d New York City : AMACOM, American Management Assocation 2017 |z 9780814438039 |w (DLC) 2016024568 |
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