The customer experience book : how to design, measure and improve customer experience in your business /

Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to usin...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Pennington, Alan (Customer experience consultant) (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Harlow, United Kingdom : Pearson Education, 2016.
Sujets:
Customer relations.
Customer services.
Service à la clientèle.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)

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