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The customer experience book : how to design, measure and improve customer experience in your business /

Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to usin...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Pennington, Alan (Customer experience consultant) (Author)
Format: Electronic eBook
Language:Inglés
Published: Harlow, United Kingdom : Pearson Education, 2016.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)