Agile PR : expert messaging in a hyper-connected, always-on world /

Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Ag...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Salzman, Marian, 1959- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : AMACOM Books, [2017]
Temas:
Public relations.
Public Relations
Relations publiques.
public relations.
BUSINESS & ECONOMICS > Advertising & Promotion.
Public relations
PUBLIC RELATIONS.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR reveals how to: Use newscrafting to help clients be the news Personalize pitches to reporters and bloggers Master the art of storytelling Break through Web clutter Create branded hashtags that get shared Bump clients to the top of online searches Gain exposure at SXSW, TED, and other ke.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780814437889
0814437885

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