Agile PR : expert messaging in a hyper-connected, always-on world /

Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Ag...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Salzman, Marian, 1959- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: New York, NY : AMACOM Books, [2017]
Sujets:
Public relations.
Public Relations
Relations publiques.
public relations.
BUSINESS & ECONOMICS > Advertising & Promotion.
Public relations
PUBLIC RELATIONS.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Description
Résumé:Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR reveals how to: Use newscrafting to help clients be the news Personalize pitches to reporters and bloggers Master the art of storytelling Break through Web clutter Create branded hashtags that get shared Bump clients to the top of online searches Gain exposure at SXSW, TED, and other ke.
Description matérielle:1 online resource
Bibliographie:Includes bibliographical references and index.
ISBN:9780814437889
0814437885

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