Marketing performance : how marketers drive profitable growth /

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A hands-on guide to better marketing for top managers, this book delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business. --

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Bauer, Thomas (Author), Freundt, Tjark (Author), Gordon, Jonathan (Author), Perrey, Jesko (Author), Spillecke, Dennis (Author)
Format: Electronic eBook
Language:Inglés
Published: Chichester, West Sussex, United Kingdom : John Wiley & Sons, 2016.
Subjects:
Marketing > Management.
Marketing > Gestion.
Marketing > Management
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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