The strategy and tactics of pricing : a guide to growing more profitably /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Nagle, Thomas T., 1951- (Autor), Zale, Joseph (Autor), Hogan, John E. (College teacher) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon, Oxon ; New York : Routledge, Taylor and Francis Group, 2016.
Edición:Fifth edition.
Temas:
Pricing.
Marketing > Decision making.
Price fixing.
Prix > Fixation.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Strategic pricing : coordinating the drivers of profitability
  • Value creation : the source of pricing advantage
  • Price structure : tactics for pricing differently across segments
  • Price and value communication : strategies to influence willingness-to-pay
  • Pricing policy : managing expectations to improve price realization
  • Price level : setting the right price for sustainable profit
  • Pricing over the product life cycle : adapting strategy in an evolving market
  • Pricing strategy implemention : embedding strategic pricing in the organization
  • Costs : how should they affect pricing decisions?
  • Financial analysis : pricing for profit
  • Competition : managing conflict thoughtfully
  • Measurement of price sensitivity : research techniques to supplement judgment
  • Ethics and the law : understanding the constraints on pricing.

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