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| 100 |
1 |
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|a Nagle, Thomas T.,
|d 1951-
|e author.
|
| 245 |
1 |
4 |
|a The strategy and tactics of pricing :
|b a guide to growing more profitably /
|c Thomas T. Nagle, John E. Hogan, Joseph Zale.
|
| 250 |
|
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|a Fifth edition.
|
| 264 |
|
1 |
|a Abingdon, Oxon ;
|a New York :
|b Routledge, Taylor and Francis Group,
|c 2016.
|
| 300 |
|
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|a 1 online resource
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
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|
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|a computer
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| 588 |
0 |
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|a Online resource; title from PDF title page (EBSCO, viewed August 29, 2016).
|
| 505 |
0 |
|
|a Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
|
| 650 |
|
0 |
|a Pricing.
|
| 650 |
|
0 |
|a Marketing
|x Decision making.
|
| 650 |
|
0 |
|a Price fixing.
|
| 650 |
|
6 |
|a Prix
|x Fixation.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Marketing
|x General.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
|
| 650 |
|
7 |
|a Price fixing.
|2 fast
|0 (OCoLC)fst01076167
|
| 650 |
|
7 |
|a Marketing
|x Decision making.
|2 fast
|0 (OCoLC)fst01010188
|
| 650 |
|
7 |
|a Pricing.
|2 fast
|0 (OCoLC)fst01076230
|
| 700 |
1 |
|
|a Zale, Joseph,
|e author.
|
| 700 |
1 |
|
|a Hogan, John E.
|c (College teacher),
|e author.
|
| 776 |
0 |
8 |
|i Print version:
|a Nagle, Thomas T., 1951-
|t Strategy and tactics of pricing.
|b Fifth edition.
|d Abingdon, Oxon ; New York : Routledge, Taylor and Francis Group, 2016
|z 9780136106814
|z 0136106811
|w (DLC) 2009047553
|w (OCoLC)465681514
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0 |
|u https://learning.oreilly.com/library/view/~/9781351969505/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
| 938 |
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|b EBSC
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| 938 |
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|n 9781315266220
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