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How CEOs Can Leverage Twitter /
Few CEOs of large companies leverage the power of Twitter to the fullest extent. As of September 2014, only 42 Fortune 500 CEOs had Twitter accounts. The authors argue that rather than waiting for impressions to be driven by the media or by individuals with ulterior motives, CEOs can use Twitter to...
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| Formato: | Electrónico eBook |
| Idioma: | Indeterminado |
| Publicado: |
[Place of publication not identified]
MIT Sloan Management Review,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |