New business, next steps : the all-in-one guide to managing, marketing and growing your small business /

' Refreshingly clear. Answers all those questions that entrepreneurs keep asking. ' Robert Craven, author, Bright Marketing and Kick-Start Your Business So you've launched your new business. But what do you need to do now to make sure it succeeds? This all-in-one guide will help you m...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Goodman, Ed (Author), Hawkins, Ann (Author)
Format: Electronic eBook
Language:Inglés
Published: Harlow, United Kingdom : Pearson Education, 2015.
Subjects:
Small business > Management.
New business enterprises > Management.
Petites et moyennes entreprises > Gestion.
Nouvelles entreprises > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
New business enterprises > Management
Small business > Management
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Cover
  • Contents
  • About the authors
  • Acknowledgements
  • How to get your own questions answered
  • Introduction
  • Chapter 1: Managing the business
  • Case study: Klaxon
  • Chapter 2: Managing growth
  • Case study: Social i Media
  • Chapter 3: Managing finances
  • Case study: Contraband International
  • Chapter 4: Managing social media
  • Case study: The Nutty Tarts
  • Chapter 5: Managing technology
  • Case study: Clarity Heating
  • Chapter 6: Managing marketing
  • Case study: SnoozeShade
  • Chapter 7: Managing sales
  • Case study: Onespacemedia
  • Chapter 8: Managing customers
  • Case study: The Elite Swimming Academy
  • Chapter 9: Managing people
  • Case study: Breckland Orchard
  • Chapter 10: Managing your exit
  • Index.

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