Mapping experiences : a guide to creating value through journeys, blueprints and diagrams /

If you want to create products and services that provide real value, you should first identify touchpoints--areas where business and customer needs intersect. This practical book shows you how. Using various mapping techniques from UX design, you'll learn how to turn customer observations into...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kalbach, James (Author)
Format: Electronic eBook
Language:Inglés
Published: Sebastopol, CA : O'Reilly Media Inc., 2016.
Subjects:
Information visualization.
Consumer satisfaction.
Consumer satisfaction > Evaluation.
Visualisation de l'information.
Consommateurs > Satisfaction.
Consommateurs > Satisfaction > Évaluation.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Customer Relations.
Information visualization
Consumer satisfaction
Consumer satisfaction > Evaluation
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