Ecommerce analytics : analyze and improve the impact of your digital strategy /

Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers, anal...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Phillips, Judah (Author)
Format: Electronic eBook
Language:Inglés
Published: Old Tappan, New Jersey : Pearson Education, [2016]
Subjects:
Electronic commerce.
Mobile commerce.
Marketing > Management > Mathematical models.
Consumer profiling > Research.
Commerce électronique.
Commerce mobile.
Marketing > Gestion > Modèles mathématiques.
Profil des consommateurs > Recherche.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
Electronic commerce
Marketing > Management > Mathematical models
Mobile commerce
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