Gandhi, S., & Gervet, E. (2016). Now that your products can talk, what will they tell you? MIT Sloan Management Review.
Cita Chicago Style (17a ed.)Gandhi, Suketu, y Eric Gervet. Now that Your Products Can Talk, What Will They Tell You? [Cambridge, MA]: MIT Sloan Management Review, 2016.
Cita MLA (8a ed.)Gandhi, Suketu, y Eric Gervet. Now that Your Products Can Talk, What Will They Tell You? MIT Sloan Management Review, 2016.
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