APA (7th ed.) Citation

Bendle, N. T., & Bagga, C. K. (2016). The metrics that marketers muddle. MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Bendle, Neil T., and Charan K. Bagga. The Metrics That Marketers Muddle. [Cambridge, MA]: MIT Sloan Management Review, 2016.

MLA (8th ed.) Citation

Bendle, Neil T., and Charan K. Bagga. The Metrics That Marketers Muddle. MIT Sloan Management Review, 2016.