Siegel, E. (2016). Predictive analytics: The power to predict who will click, buy, lie, or die (Revised and updated.). John Wiley & Sons.
Cita Chicago Style (17a ed.)Siegel, Eric. Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Revised and updated. Hoboken, New Jersey: John Wiley & Sons, 2016.
Cita MLA (8a ed.)Siegel, Eric. Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Revised and updated. John Wiley & Sons, 2016.
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