Mobilized : an insider's guide to the business and future of connected technology /

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Mobile technology has now become such an integral part of how people live that, for many, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created a uniq...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Moatti, S. C. (Author)
Format: Electronic eBook
Language:Inglés
Published: Oakland, CA : Berrett-Koehler Publishers, [2016]
Edition:First edition.
Series:BK business book.
Subjects:
Mobile commerce.
Mobile communication systems.
Technological innovations > Management.
Commerce mobile.
Radiocommunications mobiles.
Innovations > Gestion.
BUSINESS & ECONOMICS > General.
Mobile commerce
Mobile communication systems
Technological innovations > Management
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • The new gold rush
  • The body rule: the best mobile products operate by beauty
  • The spirit rule: the best mobile products give us meaning
  • The mind rule: the best mobile products learn as we use them
  • The mobile formula in the past, present, and future.

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