Introduction to the music industry : an entrepreneurial approach /

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Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition is an introductory textbook that offers a fresh perspective in one of the fastest-changing businesses in the world today. It engages students with creative problem-solving activities, collaborative projects and case stud...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Fitterman Radbill, Catherine (Author)
Format: Electronic eBook
Language:Inglés
Published: New York, NY ; Abingdon, Oxon : Routledge, 2017.
Edition:Second edition.
Subjects:
Music trade.
Music entrepreneurship.
Musique > Industrie.
Entrepreneuriat musical.
MUSIC > Genres & Styles > Classical.
MUSIC > Reference.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Welcome to the creative economy
  • Why music professionals need to think like entrepreneurs
  • Developing the 21st century global music professional
  • Getting to know you : branding and marketing
  • Opportunities ahead : global rights management
  • Revenue streams : global performing and licensing
  • Revenue streams : music publishing
  • Revenue streams : broadcasting and digital media
  • Revenue streams : recorded music
  • Hands on : start something that matters
  • Spotlight on ... global music festivals.

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