When customers become fans : the Chinese technology company Xiaomi cultivates a close connection with its customers through a product development process that invites user participation, as well as through social media and fan clubs /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Dong, Jielin (Autor), Zhang, Yanli (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Massachusetts] : Massachusetts Institute of Technology, [2016]
Temas:
Customer relations > Management.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Notas:"Reprint #57217."
From MIT Sloan Management Review, Vol. 57, no. 2 (Winter 2016).
Descripción Física:1 online resource (1 volume)

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