Advocate marketing : strategies for building buzz, leveraging customer satisfaction, and creating relationships /

Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Thomas, Barbara (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Old Tappan, New Jersey : Pearson Education, [2016]
Sujets:
Marketing.
Relationship marketing.
Customer loyalty.
Marketing
Marketing relationnel.
Consommateurs > Fidélité.
marketing.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Customer loyalty
Relationship marketing
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