Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them /

Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Light, Larry (Auteur), Kiddon, Joan, 1949- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Old Tappan, New Jersey : Pearson Education, [2016]
Édition:Second edition.
Sujets:
Branding (Marketing) > Management.
Brand name products > Management.
Product life cycle.
Stratégie de marque > Gestion.
Produits de marque > Gestion.
Produits commerciaux > Cycle de vie.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Branding (Marketing) > Management
Brand name products > Management
Product life cycle
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Description
Description matérielle:1 online resource (1 volume)
Bibliographie:Includes bibliographical references and index.
ISBN:9780134507941
0134507940

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