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Achieving supply chain integration : connecting the supply chain inside and out for competitive advantage /

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Autry, Chad Wheeler, 1970- (Author), Moon, Mark A., 1955- (Author)
Format: Electronic eBook
Language:Inglés
Published: Old Tappan, New Jersey : Pearson Education, [2016]
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Integration: what it is, what it isn't, and why you should care
  • Bridging the integration gap
  • Maximizing organizational value creation across the great divide
  • The role of information in internal and external integration
  • Bending the chain: deriving value from purchasing-logistics integration
  • Getting aligned: the benefits of integrating market, environmental, social, and political strategies with the organization
  • Achieving demand and supply integration
  • Sell right, not more: leveraging internal integration to mitigate product returns
  • Supplier integration via vested relationships
  • Raw material feast or famine: integrating supply networks to overcome resource scarcity
  • Integrating ideas and environments: blending marketing strategy with context for organizational success
  • External barriers to integration: tearing down the walls
  • Index.