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Rocket : eight lessons to secure infinite growth /
Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Shultz shares how he took his passion for a little coffee shop in Seattle and grew it...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , , |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
[2016]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Introduction : cultivate the apostles to become a beloved, iconic brand
- Chapter one : Don't ask your customers what they want (because they don't know until you show them)
- Chapter two : Woo your biggest fans (because they're absolutely worth it)
- Chapter three : Always welcome your customer's scorn (because you'll come back stronger)
- Chapter four : Looks do count (because people really do judge a book by its cover)
- Chapter five : Transform your employers into passionate disciples (because love is truly infectious)
- Chapter six : Better ramp up your virtual relationships (because that's what your customers are doing)
- Chapter seven : Take giant leaps (because you're not going to win with timid steps)
- Chapter eight : find out what schismogenesis means (because it will save your relationships)
- Epliogue : tools, techniques, challenges, and words of advice
- Final words of advice : so what does it take to build a great brand?